Over 50 years ago, in the back of his small Whitefish, Montana grocery store, Russell Street created his secret and beloved All Purpose Seasoning. “Touch O’ Magic”, the products original name, became so popular with the locals and visitors, the grocery store became second priority to the newly named "Alpine Touch, Montana’s Special Spice”. Since then, thru sharing it around the grill, table, camp & tailgate, Alpine Touch has continued to be the staple seasoning for many Montanans and folks around the country and overseas. We are pleased to carry on Russell’s legacy now in Choteau, Montana, located along the Rocky Mountain Front. Come on by and see us, buy it in a bottle or in bulk the old fashioned way. Whatever you do, make sure you always "Keep in Touch!"