Tour Alpine Touch

Welcome to Alpine Touch...Montana's Special Spice

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Family Spice Rack
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Commitment to the Alpine Touch Tradition

When we purchased Alpine Touch more than ten years ago, we pledged to continue serving Alpine Touch's loyal customers with the same quality product and service that customers had come to expect. It's a tough order, but one that we take pride in fulfilling.

From the largest grocery retailer to the individual Alpine Touch customer, you can be sure that you will be treated to the best spice and the best service - guaranteed! That's our commitment to you and to the Alpine Touch tradition!

Mark & Vicki Southard

A Spice of Historic Proportions

Over 35 years ago, in Russell Street's small Northwestern Montana grocery, Alpine Touch had its humble beginnings. Russell, a meat cutter and gourmet, developed this versatile seasoning for his locally-famous roasts. As customers started taking the seasoning home in brown paper bags, the idea of bottling came to light. By 1964, the grocery store was down to one item - the seasoning.

Today, Alpine Touch continues to grow in popularity as people all over the world discover the unique taste of our unforgettable spices - still made from the original recipe and bottled the old-fashioned way...by hand. So let your imagination run wild and discover the exciting possibilities for the Alpine Touch family of spices. Use them in your favorite dish or simply keep the shakers on the table!

Alpine Touch Receives SBA Award
HELENA, MT Mark and Vicki receive SBA Award

Jo Alice Mospan, Montana District Director for the U.S. Small Business Administration (SBA), announced that on May 20, 1999, SBA held a Small Business Week awards luncheon to pay tribute to outstanding small business owners and advocates from across Montana.

Mark and Vicki Southard of Alpine Touch in Choteau, Montana, were among those honored. Alpine Touch originated in the late 1950's in Whitefish, Montana by a butcher who created a seasoning for his rolled roast. People soon got hooked on the seasoning, and it wasn't long before the product appeared on the market.

Mark Southard bought the company in 1989 and moved it from Whitefish to Choteau, Montana. At that time, it was basically one product; the original all-purpose seasoning. Since purchasing the business, the Southards have doubled the gross sales of the business and created several new flavors, and they have had a major marketing overhaul. The product packaging has been updated with a new corporate identity, which will hopefully appeal to a more diversified and expanded market, allowing more people to experience the one-of-a-kind taste of Alpine Touch Spices. The move to Choteau also allowed the company to purchase a shop that doubled the manufacturing plant and included a retail store, which sells Made in Montana products.

Alpine Touch spices are primarily distributed through mainstream grocery stores in the Northwest and California and to over 3000 direct mail customers (many of which contact the company via the internet at www.alpinetouch.com). Alpine Touch has established itself as a formidable contender among 'name brand' competitors such as Johnny's and Lawry's. The seasoning has been a part of Montana families for three generations and has survived for over 35 years without the financial resources or perks that some companies enjoy, which is why this small business deserved to be recognized as the SBA's Montana Main Street Business of the Year. The Southards were nominated by Senator Conrad Burns.

www.alpinetouch.com